Advertising with The Prairie
View, save or print our advertising contract: Prairie Advertising Contract 2016
Advertising Rates & Demographics
The Prairie is the multi-platform, student-operated news organization at West Texas A&M University. We serve the entire WTAMU community, including:
- Approximately 9,500 students
- Approximately 730 full-time faculty and staff members
Additionally, we serve the Canyon and Amarillo communities.
- Canyon, Texas, population: Approximately 13,913 residents
- Amarillo, Texas, population: Approximately 196,429 residents
Advertising Platforms and Rates — Spring 2017
Website Sizes Available
Home & Pages Sidebar (300 × 250 pixels) = $80 Click for example
Leaderboard or Footer Large (728 x 90 pixels) = $75 Click for example
Leaderboard or Footer Small (205 × 90 pixels) = $40 Click for example
*Website advertisements are sold and displayed in weekly increments, Monday through Sunday, and will rotate with other similarly-sized digital advertisements.
Monthly Print Issue Sizes Available
Large Horizontal (10.2 x 4 inches) = $100 Click for example
Large Vertical (4 x 9 inches) = $90 Click for example
Standard (4 x 2.5 inches) = $50 Click for example
*Monthly print advertisements will have a circulation of 3,000 issues. Advertisements should be submitted within a week of the publication date. The Prairie will publish on the following Wednesdays during the Spring 2016 semester: Feb. 24, March 23, April 13, and May 11.
- 5+ issues/weeks = 10%
- Campus Organization = 10%
Submitting an Advertisement
Advertisers are responsible for designing their own advertisements, and all advertisements must adhere to the dimensions specified above. Publication-ready ads can be submitted via E-mail or other digital method. We operate on Macintosh systems and accept the following file formats: PDF, EPS, JPEG and TIFF. TIFF, EPS (Photoshop, Illustrator) and PDF are preferred. All EPS fonts must be converted to outlines. Ads created using Microsoft Word are generally low resolution and do not reproduce well.
The Prairie Advertising Policy
The Prairie reserves its First Amendment right to edit or reject advertising that does not comply with its policies and standards.
The Prairie’s liability for major errors lessening the value of an advertisement (with the exception of ink issues, unless the ad cannot be seen) will be limited to republishing a corrected version of the advertisement. The advertiser shall defend and hold The Prairie harmless against any claims of liability or loss asserted or established.
Proof of ad publication will be supplied upon request.
Composition, photography and artwork produced by The Prairie become the property of the student publication and may not be reproduced without prior written consent of the Advertising Manager, Editor or Adviser of the Student Publication. Ad position may be requested, but it is not implied or guaranteed.
Questions & Contact
If you have any question regarding our advertising rates or anything else, please e-mail us at [email protected] or call 806-337-2090 and leave a message.
Thank you for considering us for your advertising needs!