Copy by Chip Chandler, 806-651-2124, [email protected]

CANYON, Texas — An interim internal leadership team for the new Cultural Foundation of the
Texas Panhandle will provide continuity as the advisory body continues to take shape.

As announced Feb. 8, CFTP places Panhandle-Plains Historical Museum and the Texas
Panhandle Heritage Foundation, producers of the outdoor musical drama “Texas,” under the
oversight of West Texas A&M University, as a member of The Texas A&M University System.

WT is seeking a full-time executive director to lead CFTP’s efforts for the WT campus in
Canyon. The Cultural Foundation will be led by an advisory board made up of prominent Texans
with a history of service to the state who will be devoted to advancing CFTP’s mission.
Several current PPHM and TPHF staff members will fill interim leadership roles:
 Heather Friemel, PPHM associate director of finance and outreach, will serve as interim
executive director. Friemel has more than a decade of management experience and has
worked full time at PPHM since 2013. A WT alum, she currently oversees all
administrative and financial functions for the museum and oversees the outreach team
that creates programming and educational endeavors.
 Buster Ratliff, PPHM development director, will serve as interim associate director.
Ratliff joined the museum in 2003 as operations coordinator. Also a WT alum, Ratliff
has a master’s degree in information organization from the University of North Texas
and currently oversees development, collections and exhibitions management
 Stephanie Price, PPHM associate director of marketing, will fill the same role for the
foundation. A decorated marketer with a bachelor’s degree from WT, a master’s degree
from Kent State University and certification in hospitality and tourism management from
Florida Atlantic University, she has worked at PPHM for eight years.
 Dave Yirak, longtime artistic director of “Texas” and executive director of Texas
Panhandle Heritage Foundation, will continue in those capacities on an interim basis.
Yirak, who retired after 32 years as Canyon High School drama teacher in 2016, was in
the “Texas” cast from 1979 to 1981, then from 2002 to 2004. He became the director of
the show in 2006, then was named artistic director for TPHF in 2008.

“The work of Heather, Buster and Stephanie has been tireless throughout this time of change,
and Dave will provide a continuity in leadership as we move into the future,” said WT President
Dr. Walter Wendler. “I commend them all for their exemplary leadership and commitment to
Panhandle culture. They will help usher in a new era of continued responsiveness and
commitment to our region and those who call it home.”

The Panhandle-Plains Historical Society was founded in 1921in an effort to preserve this
region’s human and natural history. Construction on Pioneer Hall began in 1932, and Panhandle-
Plains Historical Museum, now the largest history museum in the state, opened its doors the
following year on the campus of what is now West Texas A&M University.

The effort to celebrate the history of the region through an outdoor musical began in 1960 when
Canyon community leader Margaret Harper reached out to playwright Paul Green. The musical,
produced by the TPHF, debuted in 1966 and, until COVID-19 forced a cancellation of its 2020
season, has been performed annually before thousands of audience members in Pioneer
Amphitheatre inside Palo Duro Canyon State Park.

An executive assistant also will be brought on board to provide support for the executive
director, staff and the various boards.
Focusing on the needs, history and future of the Texas Panhandle are key components of WT’s
long-term plan, WT 125: From the Panhandle to the World.

About West Texas A&M University
WT is located in Canyon, Texas, on a 342-acre residential campus. Established in 1910, the
University has been part of The Texas A&M University System since 1990. With enrollment of
more than 10,000, WT offers 60 undergraduate degree programs, 40 master’s degrees and two
doctoral degrees. The University is also home to the Panhandle-Plains Historical Museum, the
largest history museum in the state and the home of one of the Southwest’s finest art collections.
The Buffaloes are a member of the NCAA Division II Lone Star Conference and offers 15 men’s
and women’s athletics programs.