WTAMU Buffalo Advertising team received first place and the title of Best Media Plan at the 2013 Tenth District National Student Advertising Competition (NSAC) in Tulsa, Okla., April 10-12. This is the first time in the University’s history the Advertising team has receive first place, which advances the team on to the national NSAC competition June 5-8 in Phoenix, Ariz.
“As a returner to this year’s team I can say I am by far proud of the team as a whole,” Julia Grief senior Advertising and Public Relations major, said. “Every team member brought all that they could to the table. These past nine months consisted of nothing but research, which brought us together. All of this provided the team with such a success.”
The NSAC competition is the largest of its kind and provides college and university advertising teams a chance to demonstrate their creative talents in correlation with the advertising field. Student teams create a comprehensive campaign for a NSAC sponsor that is assigned as the contest’s case study. More than 150 college and universities participate in the NSAC challenge each year on a national level.
This year’s case study and NSAC sponsor was Glidden Paint and challenged students to increase consideration and awareness of the Brilliance Line within Walmart Supercenters.
The Buffalo Advertising team, which consists of 21 members, went through nine months of conducting research over their case study. Throughout their examinations, they began conducting a professional plans book and a 20 minute live presentation that consists of a response strategy plan. Both the plans book and presentation were presented to judges that are professionals within the communications industry.
“The whole team has put so much into this campaign,” Megg Dunlap, senior Advertising and Public Relations major, said. “How many college kids do you know that would give up their entire spring break for school? Winning district made all of the hard work and frustrations completely worth it. “
Lori Westermann, Buffalo Advertising Advisor and Instructor of Communication said that seeing her students accomplish such a goal after their hard work was the most rewarding for her.
“Seeing students rise above and beyond what they thought was impossible in the beginning is what means the most to me,” Westermann, said.
The team will make their way to Phoenix, Ariz. on June 5-8 to compete in the national advertising competition.
“This is truly a group effort,” Westermann said in a press release on WT’s website. “From WT administration and colleagues to our local Amarillo Advertising Federation, we enjoy the most unbelievable support for this competitive effort. You can’t help but be motivated when you’ve got that kind of backing.”
