Advertising with The Prairie

Advertising Rates & Demographics

The Prairie is the multi-platform, student-operated news organization at West Texas A&M University. We serve the entire WTAMU community, including:

  • Approximately 9,500 students
  • Approximately 730 full-time faculty and staff members

Additionally, we serve the Canyon and Amarillo communities.

  • Canyon, Texas, population: Approximately 13,913 residents
  • Amarillo, Texas, population: Approximately 196,429 residents

Advertising Platforms and Rates

Website Sizes Available

Home & Pages Sidebar (300 × 250 pixels)               =       $80   Click for example

Leaderboard or Footer Large (728 x 90 pixels)       =       $75   Click for example

Leaderboard or Footer Small (205 × 90 pixels)      =       $40   Click for example

*Website advertisements are sold and displayed in weekly increments, Monday through Sunday, and will rotate with other similarly-sized digital advertisements.

Monthly Print Issue Sizes Available

Large Horizontal (10.2 x 4 inches)   =       $100   Click for example

Large Vertical (4 x 9 inches)              =       $90   Click for example

Standard (4 x 2.5 inches)                    =       $50   Click for example

*Monthly print advertisements will have a circulation of 3,000 issues. Advertisements should be submitted within a week of the publication date.

Special Discounts

  • 5+ issues/weeks = 10%
  • Campus Organization = 10%

Submitting an Advertisement

Advertisers are responsible for designing their own advertisements, and all advertisements must adhere to the dimensions specified above. Publication-ready ads can be submitted via E-mail or other digital method. We operate on Macintosh systems and accept the following file formats: PDF, EPS, JPEG and TIFF. TIFF, EPS (Photoshop, Illustrator) and PDF are preferred. All EPS fonts must be converted to outlines. Ads created using Microsoft Word are generally low resolution and do not reproduce well.

The Prairie Advertising Policy

The Prairie reserves the right to edit or reject advertising that does not comply with its policies and standards.

The Prairie’s liability for major errors lessening the value of an advertisement (with the exception of ink issues, unless the ad cannot be seen) will be limited to republishing a corrected version of the advertisement. The advertiser shall defend and hold The Prairie harmless against any claims of liability or loss asserted or established.

Proof of ad publication will be supplied upon request.

Composition, photography and artwork produced by The Prairie become the property of the student publication and may not be reproduced without prior written consent of the Advertising Manager, Editor or Adviser of the Student Publication. Ad position may be requested, but it is not implied or guaranteed.

Questions & Contact

If you have any question regarding our advertising rates or anything else, please e-mail us at [email protected] or call 806-651-2414.

Thank you for considering us for your advertising needs!