AMARILLO, Texas – Amarillo EnterPrize Challenge winner Fat Mama Feeds celebrated the groundbreaking of a new storage and cleaning facility Aug. 30 in Bushland.

The Amarillo feed company was one of four Amarillo businesses awarded a portion of $399,000 in February 2022 as part of the challenge, a program of the WT Enterprise Center that’s funded by the Amarillo Economic Development Corporation.

Fat Mama Feeds was founded in 2019 by Amarillo natives Brian and Ashlee Gwin. The company buys, processes, wholesale distributes and delivers soybeans and deer corn to multiple dealers, individual hunters and big-game ranches statewide. They offer the only bagged 100-percent soybean feed on the market today and currently have 25 licensed dealers for their products reaching from the top of the Panhandle to Cisco in central Texas.

“The Amarillo EDC funding and WT Enterprise Center helped us acquire the necessary funds to scale our production to the next level,” Brian Gwin said. “We were able to purchase the equipment needed to have a clean, quality production that sets us apart from competitors.”

The Amarillo EnterPrize Challenge aims to assist entrepreneurs in expanding an existing primary business outside of the Amarillo Metropolitan Statistical Area. Participants of the challenge gain a better understanding of how to develop and then follow a realistic business plan to prepare their business for investment. Annual reporting from 2009 to 2022 has shown revenue totals of more than $1.48 billion created by Randall and Potter County businesses because of the WT Enterprise Center program.

“Fat Mama Feeds was a great fit to receive funding from the competition as they were already in the process of scaling their company with focus on bringing outside dollars into our local economy,” said Brian Enevoldsen, managing director of the WT Enterprise Center. “We are so thankful for the Amarillo Economic Development Corporation and their support to see Amarillo companies achieve big things.”

For information, please call 806-651-8500, or email [email protected].

Partnering and retaining community businesses to improve the quality of life in the Panhandle and beyond is a key component of the University’s long-range plan, WT 125: From the Panhandle to the World.

That plan is fueled by the historic, $125 million One West comprehensive fundraising campaign. To date, the campaign — which publicly launched in September 2021— has raised more than $125 million and will continue through 2025.